Jane-Goodall

When a fashion designer wins a star for a collaboration, it’s usually about trends and looks. ELEMENTE CLEMENTE is about nothing less than improving the world and a message that affects us all. The famous British behavioral and environmental researcher Jane Goodall has been fighting for decades for an active commitment to nature and the environment. Her message is as simple as it is challenging: „Each and everyone can make a difference every day.“

We wanted to follow this invitation and asked Jane Goodall for her input and cooperation. Sustainability plays a major role in our collections and we are very honored to be able to work with this wonderful woman. Together, they came up with the idea of translating Jane Goodall’s vision of the future into fashion. The result is a fantastic Triple Eco T-shirt collection that has never existed in this form before. The design was created by students at the AMD (Akademie Mode & Design München), who were given the task of designing themed shirts that clearly reflect Jane Goodall’s concerns. A high-caliber fashion jury selected the five best designs. For every T-shirt sold, 5 euros are donated to projects that give „Reason for Hope“ (the title of Jane Goodall’s best-known book). Anyone who takes part contributes to this. „Be a part of it!“ (Jane Goodall)