Jane-Goodall

This year, we invite you to experience our Fair Friday Campaign for the first time – offering 30% off selected Fall/Winter 2025 pieces and a special concept.

For Elemente Clemente, fashion has always been more than style. It is a commitment to values that shape how we live and create. As a slow-fashion label, we design timeless and fashionable pieces with a strong focus on sustainability, responsibility, and respect for both people and materials.

Our Fair Friday Campaign reflects this philosophy. Rather than promoting mass consumption, our sale supports mindful wardrobe choices and ensures that every carefully produced piece is worn and appreciated. In honour of Dr. Jane Goodall — whose lifelong work for the protection of the natural world inspires us deeply — we support a cause closely aligned with our values. Her message remains powerful: “Each and everyone can make a difference every day.”

From November 24th to 30th, 5 € from every item purchased will go directly to the Jane Goodall Institut Deutschland. This commitment continues on December 5th, 12th and 19th, carrying the spirit of Fair Friday through the season. As the highest donator for the Jane Goodall Institut Deutschland, we are excited to raise money together.

We would also like to remind you of our earlier collaboration with Dr. Jane Goodall: a unique T-shirt collection designed by students of AMD Munich, reflecting her vision of hope and care for the natural world. A limited number of these pieces are still available in our online shop. “Be a part of it!” (Jane Goodall)

We would like to say Tank you, Dr. Jane Goodall. We are honoured to have worked with you and will continue to support the vision you have built.

For a better future. For you. For us. For everyone.